4 Venture Capital Personas Explained 🕵️♂️💰
With information on how to land them.
Venture capital fundraising for startups is not a one-size-fits-all process.
As a founder, you need to understand your potential investors in order to maximize your chances.
There are 4 main types of VCs you need to be aware of:
1. The followers
> They decide after big-name interest to help de-risk the investment.
2. The academic
> By the book investors. They have a thesis and will follow it to the core.
3. The feeler
> They follow their gut.
4. The analyst
> Makes the deal based on the price and structure.
I’ve attached an image below explaining how to approach each of them.
Three things you need to have in mind to navigate this exciting yet challenging journey:
▶️ Resilience
> You need the ability to bounce back from setbacks and handle rejection in fundraising
> Investors look for founders who can face challenges and stay focused on their long-term vision
▶️ Strong Communication Skills
> You need to convincingly present your business ideas, build relationships with investors, and prove them clear, believable goals
> Good communication also means successful communication and ongoing updates for investors
▶️ Great Pitch Deck
> A great pitch deck with a great story is the guaranteed formula to success
> Join my FREE sneak peak seminar on Sep 11 to learn how to nail this crucial step. The tips I'll be sharing help transform hundreds of founders' pitches. I've dropped the link to register in the first comments below. 👇🏼💭
Which of the 4 VC personas is the most common one in your experience?
Source: Blair Silverberg via TechCrunch
Comments